Ok.. Piece of cake..
The regular end goes into the top of the choke plate (on the carb), it just hooks in to a hole.
There may be several holes (don't think so), but the linkage, while pushing it, should close the choke butterfly.
The "paper clip end"
slips into the main governor bracket (bolted to the engine) .
They'll be a slot for that end to go into... It does not go thru any other holes, slips into, etc,
just slides in...
The way it works is the
other choke linkage (bolted to the block), when the choke is applied
PUSHES the "paper clip" end thru its' slot. That in turn CLOSES the actual choke butterfly.